AERA brings product, design and engineering into one focused build pod. We narrow scope around the riskiest assumption and create a credible product that customers can actually use.
04
Stage 04 / 10
Build the MVP.
Ship the smallest product capable of proving the core business thesis.
- Product strategy and scope
- Working minimum viable product
- Instrumentation and learning plan
A usable product in market with every feature tied to a learning objective.